We love business development through branding and communication. Being entrepreneurs at heart we know how tough it can be for startups and small businesses to afford the much needed investments in brand and marketing.

We invest in you, for real. Starting with the brand circles we bring all our knowledge and experience and agree on a scope of work for a stake in your company. We help you prioritize and execute to propel your business. And trust us, we’ll be in it together.

SCREENING

Before we make an investment, we look closely at your company to get a clear picture of the current situation, the desired situation and the potential to get there.

If we have consensus, we together make a plan for how we can best propel the business to reach its full potential from a brand perspective. This may include all or part of the brand circles pictured above.

INVESTING

We put a price tag on our agreed plan. This is the basis for our investment in your company. We have extensive experience of mergers and acquisitions and will make sure that everything is done correctly.

The moment of truth is here. When we board the plane together, we make sure we have the same destination in sight and that we are in it for the long run.

PROPELLING

It’s time for take-off.

We have a strategic starting point in everything we do. We research to find the true insights to build your brand strategy upon.

Design leverages the strategy to make the brand stand out from the crowd. This phase often includes the visual identity and design system, packaging design as well as digital design.

Through brand implementation, employer branding and market communication, we together build a strong brand.

OUR CLUB MATES

Elly Pistol Logo Elly Pistol

Elly Pistol was launched in Sweden early 2015 and is a high caliber street- and activewear online brand shipping worldwide. We have customers in more than 35 countries, and we owe our success to our edgy yet timeless bomber jackets that quickly gained lots of attention in social media back in the days.

ellypistol.com

Novoleap Logo Novoleap

Novoleap is a one-stop-shop for fleet operators transforming to the new electric fleet ecosystem: vehicles, charging solutions and software.

novoleap.com

Redo Foods Logo Redo Foods

Peas, love and oats – we are plant based with all natural ingredients. High on protein from peas. No palm oil. Vegan. Honest. For you to go. Grab a drink or a bar and see what plant based taste is all about!

redofoods.se

About us

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We share offces with the brand agency Brand Club.

WHO WE ARE

Daniel Erixson

Daniel is an entrepreneur, brand strategist and salesman. He has helped companies find their uniqueness and clarify their position in the market since the beginning of 2000. Daniel has worked with large companies such as Husqvarna, Mölnlycke Health Care and Stena but has also been a corporate coach for incubators for a variety of startups. 

In 2008 he started the clothing Company Round Hill. In 2013, together with Jonas, he started the brand and communication agency Brand Club and a few years later Competence Club, a recruitment agency with a focus on management, marketing and sales. Together with Brand Club Invest, they form a group of companies that focus on helping companies grow with the brand in focus.

Daniel’s drive lies in the combination of working with committed entrepreneurs at an early stage and being able to further develop already strong established brands.

Jonas Hedeback

In 2000, Jonas co-founded the digital agency Daddy with Kimmo and a few friends. It was crowned Sweden’s best digital agency and became part of “the Swedish digital wonder” exporting its talent in the 2000s. As CEO, he negotiatedthe deal that merged the Daddy Group with the world-leading advertising agency Crispin Porter + Bogusky to become its European headquarters. The agency was invited to the most prestigious pitches in Scandinavia and Europe and Jonas was appointed a member of CP+B’s global leadership. In 2012 he left to seek new opportunities. 

Together with Daniel, he started the brand and communication agency Brand Club and Competence Club, a recruitment agency with a focus on management, marketing and sales.

Jonas is passionate about finding a brand’s inner voice and how it translates to communication. During his career, he has worked with both local and global brands such as Carlsberg, Heinz, Husqvarna, Ikea, Philips, SAS and Scania but also several start-ups.

Daniel is an entrepreneur, brand strategist and salesman. He has helped companies find their uniqueness and clarify their position in the market since the beginning of 2000. Daniel has worked with large companies such as Husqvarna, Mölnlycke Health Care and Stena but has also been a corporate coach for incubators for a variety of startups. 

In 2008 he started the clothing Company Round Hill. In 2013, together with Jonas, he started the brand and communication agency Brand Club and a few years later Competence Club, a recruitment agency with a focus on management, marketing and sales. Together with Brand Club Invest, they form a group of companies that focus on helping companies grow with the brand in focus.

Daniel’s drive lies in the combination of working with committed entrepreneurs at an early stage and being able to further develop already strong established brands.

In 2000, Jonas co-founded the digital agency Daddy with Kimmo and a few friends. It was crowned Sweden’s best digital agency and became part of “the Swedish digital wonder” exporting its talent in the 2000s. As CEO, he negotiatedthe deal that merged the Daddy Group with the world-leading advertising agency Crispin Porter + Bogusky to become its European headquarters. The agency was invited to the most prestigious pitches in Scandinavia and Europe and Jonas was appointed a member of CP+B’s global leadership. In 2012 he left to seek new opportunities. 

Together with Daniel, he started the brand and communication agency Brand Club and Competence Club, a recruitment agency with a focus on management, marketing and sales.

Jonas is passionate about finding a brand’s inner voice and how it translates to communication. During his career, he has worked with both local and global brands such as Carlsberg, Heinz, Husqvarna, Ikea, Philips, SAS and Scania but also several start-ups.

Magnus Götenfelt

Magnus comes from a 30+ years career within PwC. As auditor and partner, he served both SME clients and listed / international companies in various sizes, eg Lindex, Christian Berner Tech Trade, Smarteye, Schenker, Göteborgs Posten, mat.se and others. As advisor to the clients, he often was engaged as advisor in capital raising, stock exchange listings, mergers and acquisitions. For the PwC firm he also served as managing partner for PwC Gothenburg office for several years.

Since 2020, Magnus act as an advisor and boardmember. Through his versatile experience and passion for companies and its entrepreneurs, Magnus can contribute Magnus to company development from start-up to established company.

Kimmo Björnsson

In 2000, after interrupting his university studies in computer science and mathematics, Kimmo co-founded the digital agency Daddy followed by a product and service company that was later acquired by a small-cap listed company. He spent the first seven years of the millennium creating groundbreaking online services for Swedish small and medium-sized companies.

In 2007, he co-founded the Swedish online community Kokaihop.se, which was awarded ”Sweden’s best food site”. Kokaihop.se was aquired by the Mat.se group, which Kimmo also co-founded. Mat.se was a pioneer in Swedish grocery e-commerce and one of the two leading independent players. Kimmo led the internal development of logistics and financial software as well as beeing CFO during the years the Group was listed on NASDAQ First North before being acquired by Axfood in 2017.

Since then, Kimmo has worked as an independent board member, advisor and investor for various companies.

Magnus comes from a 30+ years career within PwC. As auditor and partner, he served both SME clients and listed / international companies in various sizes, eg Lindex, Christian Berner Tech Trade, Smarteye, Schenker, Göteborgs Posten, mat.se and others. As advisor to the clients, he often was engaged as advisor in capital raising, stock exchange listings, mergers and acquisitions. For the PwC firm he also served as managing partner for PwC Gothenburg office for several years.

Since 2020, Magnus act as an advisor and boardmember. Through his versatile experience and passion for companies and its entrepreneurs, Magnus can contribute Magnus to company development from start-up to established company.

In 2000, after interrupting his university studies in computer science and mathematics, Kimmo co-founded the digital agency Daddy followed by a product and service company that was later acquired by a small-cap listed company. He spent the first seven years of the millennium creating groundbreaking online services for Swedish small and medium-sized companies.

In 2007, he co-founded the Swedish online community Kokaihop.se, which was awarded ”Sweden’s best food site”. Kokaihop.se was aquired by the Mat.se group, which Kimmo also co-founded. Mat.se was a pioneer in Swedish grocery e-commerce and one of the two leading independent players. Kimmo led the internal development of logistics and financial software as well as beeing CFO during the years the Group was listed on NASDAQ First North before being acquired by Axfood in 2017.

Since then, Kimmo has worked as an independent board member, advisor and investor for various companies.

Contact us

Brand Club Invest AB
Kyrkogatan 17
411 15 Göteborg
Sweden

© 2021 Brand Club Invest AB